The 5 Main Rules For Effective Online Advertising
Internet advertising has overcome barriers in all areas, and, in some countries, like the United States, it has overcome other advertising media, such as open TV. That is why companies have focused on this matter with the aim of creating ads that attract the user.
The banners advertising (classic formats of the internet) can be performed for two different reasons. The first is to sell a company, and the second is to sell a product or service. Both cases present different approaches and also requires an advertising license (ใบอนุญาตโฆษณา which is the term in Thai)
To sell a brand, it is necessary to forget about the product and focus exclusively on positioning the company in the mind of the target audience, associating it with some concept, idea, or message.
Include A Few Items
An excessive number of elements in a banner can make it difficult to perceive the message, so it is advisable to design banners with a simple design that avoids sophisticated elements and are overloaded with both visual and text elements.
Use A Large Logo
The logo or graphic image of the brand being promoted is the key element of the message, having been shown that the best results of clear perception and high recall are produced in direct proportion to the size of the logo used.
Use A Large Banner
The impact of the message increases proportionally to the size of the banner, so it is recommended to forget about those square banners (84 x 84 pixels) that are usually inserted on the sides of web pages, and focus on the horizontal ones (468 x 60 pixels), which are much more effective.
Increase The Frequency Of Impacts
The repetition of the messages considerably improves the impact on the target audience, increasing the level of brand recall and association with the message. Even though this factor can change considerably depending on the sector and the public we are targeting, it is estimated that the optimal results are achieved with an average of 5 impacts per target audience group.
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